Overall revenue in the Filipino foodservice profit sector rose at a CAGR of 4.2% between 2014 and 2016. Value growth is forecast to accelerate to 2021, at a strong CAGR of 5.1%, in line with rising incomes, accelerated pace of urbanization and increased consumer confidence.
Due to the country’s large share of lower-earning consumers, there is a high degree of price sensitivity across all channels, and the availability of good value and inexpensive offerings is a key driving factor across the profit sector foodservice market.
As incomes and urbanization continue to rise, convenience is expected to become an increasingly important consideration. Shopping malls are the de facto centers of Filipino city districts, and are therefore central to future expansion across foodservice channels.
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The report includes –
– Overview of the Philippines’ macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Filipino foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
– Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops and Pubs, Clubs & Bars) within the Filipino foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
– Customer segmentation: indentify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Filipino population.
– Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
– Case Studies: Learn from examples of recent successes and failures within the Filipino foodservice market.
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– The QSR channel is the largest channel by revenue in the Philippines’ profit sector foodservice market, accounting for approximately 38.0% of total sector revenue in 2016. Although independent operators claimed a 62.5% share of channel revenue in 2016, the top twenty QSR brands in the country, led by Duskin Co.’s Mister Donut, home-grown Jollibee and global giants McDonald’s and KFC, accounted for a combined 29.4% share of the market.
– The FSR channel is the Philippines’ second largest profit sector foodservice channel in terms of sales value, accounting for 21.1% of total sector revenue in 2016. To 2021, the channel will see a rising demand for convenience. Delivery services and a growing presence of FSR outlets in shopping malls will be key to meeting this demand. As incomes rise, health concerns will also drive a growing share of consumers’ foodservice decisions.
– Branding plays a key role in the Filipino coffee & tea shop channel, with consumers willing to seek out, and travel to visit, their favorite branded operator. As smartphones become more embedded in the Philippines, especially among the young and affluent consumers, brand loyalty can be leveraged by launching smartphone-based loyalty schemes. Added-value convenience factors, such as free Wi-Fi, are also popular, and drive visits by consumers wishing to utilize the space to work and socialize with colleagues.
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