Global Mouth Wash Market is segmented on the basis of solvent, end-user and geography. Mouth wash (mouth rinse, mouth bath, or oral rinse) is a liquid held in the mouth either passively or swilled around the mouth by contraction of perioral muscles and movement of the head, and may be gargled, where the head is tilted back and liquid bubbled at the back of the mouth. At present, the market is witnessing an ever-increasing demand for alcohol-free mouth washes for a better effect on the color, gloss, hardness and coat of tooth restoration in comparison with alcohol-containing mouth washes. Several vendors in the market are spreading awareness regarding the significance of mouth washes as a part of basic oral care routine. Mouth wash helps in enhancing the brushing as well as flossing experience.
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Mouth wash does act as a rinsing agent and provide protection against bacteria and germs that remains after brushing and flossing. It also helps in preventing the formation of. Mouth washes do help in curing bad breath, by aiding in killing bacteria that result in bad odor. A major development in the mouth wash market is the introduction of flavored and herbal mouth washes which offer benefits such as cavity protection, fresh breath, healthier gums and whiter teeth. The increasing awareness among consumers regarding dental health and simple and effective solutions for fighting germs is expected to encourage the growth of the mouth wash market in the years to come. In addition, recommendations from doctors around the world along with the increasing number of approvals are expected to fuel the growth of the overall market in future. The emergence of flavoured and herbal mouth washes is likely to generate promising opportunities for prominent players operating in the mouth wash market.
Based on solvent, the mouth wash market is segmented into alcohol containing mouth wash and alcohol-free mouth wash. Based on end-user, the mouth wash market is segmented into adults and kids. Based on geography, the mouth wash market is segmented into North America, Middle East & Africa, Asia Pacific, Europe and Latin America. Europe is expected to witness a sturdy growth in the mouth wash market and account for prime share in the upcoming years. This growth could be attributed to the growing demand for hygiene-oriented and oral care products. In addition, the affordable prices of electronic toothbrushes and mouth washes are expected to supplement the growth of the mouth wash market in Europe in the years to come. The considerable contribution from France, Germany, Russia, England, and Italy is another factor anticipated to accelerate the growth of the market in future.
The key players of mouth wash market are Colgate-Palmolive, Chattern, GlaxoSmithKline, Johnson & Johnson, P&G, Amway, Dabur, Church & Dwight, Dr. Fresh, KAO, Himalaya, Aim, Listerine, Ambient Healthcare Pvt. Ltd., Procter & Gamble and Lion Corporation.
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