Mobile Internet Market in India 2017 illuminates the internet usage scenario in the domestic market. Mobile internet provides access to an abundance of circumstantially appropriate information available on the World Wide Web on a number of mobility devices across multiple wireless networks. Smartphones, Feature phones, Tablets or mobile broadband modems can take advantage of mobile data services for web surfing, emails, video and music streaming, file download and upload, and mobile applications amongst others.
Evolving demographics and consumer behavior strongly support the concept of modern mobile-based services, which creates a favorable impact on the growth of the mobile internet market. The Government’s ‘Digital India’ initiative which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country also acts as a major growth driver of the market.
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The rise in the number of local broadband players providing low cost data plans is one of the main barriers which mobile internet network operators are currently facing. Moreover, several non-users of mobile internet lack awareness of the full range of internet usage and content available as they lack the digital skills to be able to access mobile internet which stops them from taking up internet content by mobile network operators and service providers.
Despite these challenges in the industry, the market is expected to grow with more players entering the market and introducing cost effective mobile internet subscription plans to increase the rate of mobile internet adoption among the consumers.
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- Overview of the mobile internet market in India and forecasted market size data over 2013 to 2020
- Access Service Provider-wise growth in Wireless Subscriber Base in 2016 and Area-wise Growth in Wireless Subscriber Base in 2016
- Data Usage in India By Device as of Sep 2016
- Qualitative analysis of the major drivers and challenges affecting the market
- Market dynamics through major trends and opportunities
- Analysis of the competitive landscape and detailed profiles of major public and private players
- Detailed description of the ‘Digital India’ initiative by the Government of India
- Key recent developments associated with the mobile internet market in India
- Get a broad understanding of the mobile internet market in India, the dynamics of the market and current state of the same
- Be informed regarding the major trends of adoption for mobile internet and the prime opportunity areas in the market
- Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
- Understand major competitors’ business, market dynamics, and respond accordingly
- Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
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