Hot dog and sausages market is expected to witness a steady growth owing to convenience in consumption and affordable cost. North America and South East Asia is expected to trigger the growth of sausages in near future. A hot dog is a grilled or a steamed sausage placed in a sliced bun as a sandwich. It is garnished with onions, mustard sauce, olives, ketchup or cheese. It is a popular street eatery in the U.S with hot dog stands visible during baseball events.
In earlier days, the sausages were imported from Germany and received popularity in North America. The most common meat used in the manufacturing of these sausages are pork and beef. However, meat technology and change in consumer taste have led manufacturers to produce those using chicken, turkey and meat substitutes. Sausages are mostly sold in retail market uncooked but hot dogs are cooked before packaging. They need only warming before consumption.
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Hectic lifestyle and increasing standard of living drive the consumption of ready to eat products in urban areas. Hot dogs are quick and easy to make. They are readily available at street vendors. Their low prices as compared to pizzas and submarine sandwiches have made them very popular as a working class street food. Development of retail sector has been driving the market in recent years. Hot dogs and sausages are available at retail stores in frozen form.
Hot dogs and sausages are subjected to health concerns which are expected to pull the market down in the near future. These food items offer the significant risk of choking, especially in children. Some consumers tend to cut these products in small pieces so as to reduce the risk. Hot dogs vary from region to region and depend on local taste. Manufacturers tend to modify their products in order to satisfy the need of local consumers. Freshly prepared sausages must be consumed quickly or should be refrigerated for longer use. Street vendors, retail stores focus on estimating the demand on day to day basis to avoid wastage.
The market is segmented on the basis of meat used which include pork, beef, chicken, lamb and turkey. Pork and beef dominate the market followed by chicken and lamb. New meat substitutes such as cottage cheese, mushrooms, and soy sausages are becoming popular as a part of a vegetarian diet. Moreover, these products receive stiff competition from alternative products such as submarine sandwiches, pizzas, pasta and burgers. It is important to handle these products with care so as to avoid contamination.
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Automated manufacturing of sausages offers bright opportunities for the overall industry growth. Production with the help of machines reduce the risk of contamination on account of human touch. Also, manufacturers are able to produce on a larger scale and therefore optimizing cost. North America dominated the regional demand and is expected to continue the trend in near future owing to its gained popularity among the youth. The U.S witness’s significant sale of these fast food items during baseball event or super bowl.
Regional demand is followed by Asia Pacific on account of high demand from South East Asia. Hot dogs have gained significant popularity among the youth in countries including China and Japan. Europe is witnessed to observe a steady growth mainly on account of its historical tradition of eating sausages with beer. Germany has a pork sausage named as frankfurter served with curry sauce is very popular fast food. South America is anticipated to witness a high growth on account of growing American influence. Africa and the Middle East are expected to show a slow demand owing to the presence of local food delicacies and less developed retail sector. Key players dominating the market are Bob Evans Farms, Bar-S Foods, Johnsonville and Bar-S Foods. Other players having their presence in the market include Prabhat poultry, Atria, Fresh Mark, Venky’s. Sara Lee food and beverage, Kent Quality foods, Boklunder, Tyson Foods, JBS Argentina, Ayamas, Family Dollar Stores, Animex, Purefoods Hormel, Sigma Alimentos, Campofrio Foods, Armour Eckrich, Qualtia, Elpozo, Maple Lodge Farms, John Morell food, and CPF.
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