Healthcare CRM market: Overview
The basic concept of healthcare CRM market is to maintain a customer relationship management system in the healthcare sector. There are two methods in which the healthcare customer’s relations can be managed; one is to stay in touch with patients and the other is for the healthcare organization to stay connected with referring organizations. The primary purpose for the two types of healthcare CRM systems is that there are two ways in which the healthcare organizations produce new patients.
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The global healthcare CRM market is segmented into product type, application, end-users, technology, and geography. On the basis of product, the market is divided into individual and referral products. Based on application, the market is segregated into community outreach, relationship management, case management and case coordination. The community outreach is further divided into services outreach, community health education and financial donor management the case management is further divided into clinical trials relationship management and chronic disease management and the case coordination application can be further segregated into pre-authorization, patient information management, and referrals. On the basis of end-users, the market is classified into life science companies, payers, and providers. Based on technology, the market is divided into mobile, cloud-based, social, predictive and collaborative technology. Diversification on the basis of a region is seen into North America, Asia-Pacific, Europe, Latin America and the Middle East and Africa.
The healthcare CRM market is a growing market owing to factors such as rising demand for automation in the documentation process, increasing the need for a single platform for information exchange and technological advancements made in the field of information and communication. There is a growing demand from the patients to acquire early treatments. This can be achieved through mobile monitoring, disease monitoring systems and home care facilities which may further boost the market growth. Also, several requirements of the patient as well as the service provider which includes chronic disease management, collaborative services, database construction, predictive services, management and coordination services and communication services are fulfilled.
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The largest share in the healthcare CRM market is held by North America. This growth can be attributed to factors such as supporting government initiatives which include health connect and e-health. The growth is especially concentrated in countries such as the U.S. and Canada. Following the growth in North America is Asia Pacific. Growing healthcare infrastructure, supportive healthcare schemes and rapid developments seen in the economies are estimated to boost the growth of the healthcare CRM market in this region. Chief contribution in the market is received from Japan and China in Asia Pacific. Also, a significant market share is contributed by regions such as Europe which includes the U.K. and Germany, Latin America which includes Brazil and Mexico and the Middle East and Africa which includes South Africa.
Market Competitive Players
Some of the major companies in the healthcare CRM market include Nice Systems, Talisma, NetSuite, Cerner, Anthelio Healthcare Solutions, AllScripts Healthcare Solutions Inc., Oracle, Amdocs Ltd., SAP, Microsoft, Siemens Healthcare, Accenture, salesforce.com, Veeva Systems, and IBM.
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Healthcare CRM market by Geographical Analysis: North America( U.S.), Europe( UK, France, Germany), Asia-Pacific (China, Japan, India), Latin America( Brazil), Middle East and Africa
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