Business-to-Business (B2B) E-commerce Market Share, Market Size, Market Trends and Analysis to 2020


Business to Business e-commerce market is growing rapidly and changing the buying patterns worldwide. In this system, an online platform is set up where buyers & sellers come together to trade goods and services. Google Shopping and AmazonSupply are contributing significantly in this marketplace.

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Increasing communication facilities worldwide are the key driving forces behind the B2B e-commerce market growth. Increasing adoption of cloud computinng is further positively impacting the market growth. There are many private and public cloud computing options which have the capacity to integrate the developing B2B markets. One of these options includes Network as a Service (NaaS), Back-end as a Service (BaaS), Storage as a Service (STaas) and Data as a Service (Daas). These options can be customized as per client’s requirements pertaining to the budget, size of the firm, and specific requirement.

Increasing cases of online frauds and lack of security are the biggest threats to the industry. Further, regulations regarding online payment across the globe are expected to hamper the market growth. Electronic data interchange, Enterprise resource planning, Customer Relationship Management are the further instigating market growth.

Deployment Model Insights:

The B2B e-commerce market can be classified by using deployment model in to three types, buyer-oriented, supplier-oriented and intermediary-oriented e-commerce. Buyer-oriented B2B e-commerce is in which a buyer opens a market on its individual server and invites prospective suppliers On the other hand, where supplier use his own server for transaction and gets the current sales from a large number of buyers worldwide is called supplier-oriented marketplace. Dell, Cisco, Intel, and IBM are some of the examples of it. Further, when a third party operator sets up a marketplace for buyers and sellers to strike a deal,it is called Intermediary-oriented e-commerce. For instance Covisint is an automotive trade intermediary formed by Daimler-Chrysler group, General Motors, and Ford.

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Enterprise Insights:

B2B e-commerce is rapidly changing the business pattern worldwide and helping many small and medium enterprises (SMEs) as well as large firms in their businesses. They help them reach to the remote areas worldwide having business potential. Increasing technological advancements is incessantly helping in cost reduction and speeder transaction, owing to which the B2B e-commerce market is expected to grow over the forecast period.

In addition, SMEs has reduced resources as well as time through the online & offline transaction. As a result of which they have gain the competitive advantages with the help of e-commerce platform further it has helped to improve operational efficiency.

Regional Insights:

In Asia Pacific, rising infrastructure amenities as well as rolling number of internet users are projected to stimulate market growth. Further, the area is anticipated to witness increase in demand for B2B e-commerce business adoption, which can be credited to Smartphone propagation. The U.S. B2B e-commerce market is anticipated to witness augment in demand over the predicted period, which can be credited to the increase of cloud services as well as flourishing B2C experiences that are motivating demand for B2B e-commerce.

Competitive Insights:

Oracle, IBM, Amazon Inc, Alibaba are the key industry participant’s in the B2B e-commerce industry..Axway, Phoenix Biz Solutions, and Techdinamics are some other important players in the market. Companies’ primarily focuses on delivering enhanced experience to their customers which will help them gain higher market share over the forecast period. As the number of players in the market is increasing there is intense competition. Thus, improved customer relationship is key to gain advantage over competitors in the market.

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