Global Athletic Apparel Market share on the basis of end user spans Men, Women, and Kids. Athletic apparel or sportswear is a type of clothing entailing footwear that is usually put on while performing sports or any other physical exercises. Most of the sports clothing that are particularly specific are employed for practical, comfort or safety purposes. This sports apparel market usually gains a huge momentum during workout sessions or when various sports are being held.
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The main function these athletic apparels perform is that they offer comfort and agility at the time of physical movements. It has been noted that the sports apparel market share has experience a considerable growth across the globe, the reason being rising health awareness among the masses and augmentation in the fitness activities such as aerobics, swimming, running, and yoga among consumers.
This particular market share has got a further increment and push due to the rise in the participation of women in sports and fitness related activities. And there’s a lot of opportunity for these athletic apparel makers to grow even more. The leading manufacturers have switched to fabrics and they are now introducing new colors and styles that have ultimately assisted them to widen their category’s appeal. Because of its comfort and usefulness, many consumers across the globe are getting attracted towards them.
Other than that, wearing and using them even now makes a fashion statement. It has been observed that the demand for active wear is rising tremendously. People are showing augmented interest in sporty fashion for both the gym and the street purposes. It is always said that if you choose the right athletic clothing, it results in boosting your confidence level, enhancing your performance, adding more protection, avoiding injuries, improving your freedom of movement, and helping in quick revival after the work out is done.
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Athletic apparel Market size on the basis of mode of sale spans Retail stores, Supermarkets, Brand outlets, Discount stores, and Online stores. Athletic apparel Market share on the basis of geographical region spans North America, China, Europe, Japan, India, and Southeast Asia. As far as the geography is concerned, North America is currently the largest revenue-generating region in the global athletic apparel market share. On the other hand, it is estimated that Asia Pacific will take over the position of North America and will come up as the largest revenue-generating region in the near future, the reason being rising disposable income and enhancement in the living standards o the developing nations like China and India.
However, the only factor that has turned as hurdle in the overall growth of the athletic apparel market includes availability of low quality and counterfeit products. Prominent players operating in the global athletic apparent market include Fila, Inc., Lululemon Athletica Incorporation, New Balance Athletic Shoe, Inc., Columbia Sportswear Company, Nike, Inc., Ralph Lauren Corporation, Umbro, Ltd., LOTTO, ANTA, LINING, 361°, Adidas, UnderArmour, PUMA, Kappa, Decathlon, Jordon, Reebok, Mizuno, and DIADORA.
The leading companies have taken up various growth strategies including product introductions, partnerships and acquisitions so that their existence in the market can be marked and the customer base can be expanded.
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