Blood pressure monitor is an instrument that can be used at home and can be considered beneficial for those who are the regular patients of high blood pressure. According to the report by World health organization (WHO), raised blood pressure is estimated to cause 7.8million deaths, which is about 12.8% of the total deaths in a year. It has explained that high blood pressure is the major risk factor for coronary heart disease and ischemic as well as hemorrhagic stroke. Other than this, it is subjected to cause peripheral vascular disease, retinal hemorrhage, renal impairment and visual impairment. It is also seen that men have slightly higher prevalence of raised blood pressure than woman. People residing in Africa are seen with more significant blood pressure problems than North America and Europe.
As in Africa more than 40% of both sexes are subject to high blood pressure whereas in America and Europe less than 35% are subject to the same problem. Main reason of this could be their dietary habits as most of their food is high in cholesterol and high in starch. Thus, it could be inference that the blood pressure monitor market is expected to witness high growth by 2022 owing to the increase in the number of patients chronic to this disease. Key drivers that are expected to drive the market are increase in awareness of major diseases resulted from high blood pressure, consciousness of people to maintain health fitness, increase in medical prescription by doctors to monitor blood pressure on regular basis and convenience, ease attributed with the use of portable blood pressure monitor.
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The aforementioned drivers are expected to drive the market to more than CAGR of 12% by 2022. Other factors that drive the market are absence of physical activity, increasing stress levels, sedentary lifestyles of younger demographics, and rise in the aging population. Many scholars have also contributed that regular consumption of tobacco, alcohol and unhealthy diet can cause the problem of high blood pressure. Thus, it has become crucially important for the consumers to own an automated personal device, which could regular monitor high blood pressure. Factor such as awareness to people about rising occurrence of heart disease, diabetes, and obesity is also expected to boost the high blood pressure market in the forecasted period.
Other very popular drivers owing to the growth of market are low product cost and easiness with which the automated machines are operated. The segmentation of high blood pressure monitor Market is on the basis of its types such as aneroid monitor and digital monitor. Aneroid monitor are classical approach to the measurement technique where there is a gauge, which can be read through a pointer on a dial.
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The main advantage of this type is the presence of separate stethoscope with the cuff. They are generally priced in the range of USD 20 to USD 40. Other than this type, Digital monitors have become more popular due to its advantages such as ease in operation, ease in reading value, paper-printing feature, and its automatic functionality feature. They are generally priced in the range of USD 30 to USD 100, depending upon the optional features.
In the Region wise segmentation to North America, Europe, Asia Pacific, Latin America and Middle East, North America, and Europe are expected to have highest market share owing to the fact that people there are more subject to cardiovascular disease resulted from high blood pressure also there is a high awareness among the people about the importance of routine measurement of blood pressure. Whereas in the Asia Pacific region which includes countries such as India, China, Japan and Singapore is expected to witness high growth in the high blood pressure diseases, mainly due to the richer dietary habits resulted from growing economies and entry of large food & beverage industries in the developing region.
Major companies that manufacture high blood pressure monitors are Geratherm, ERKA, Medical ECONET, Lanaform, CA.MI Italian Medical Touch, Besco,BosoSohn Germany, digiO2, Hingmed, Honsun, ChoiceMMed, and Truly health care. These manufactures sell their device on various features such as one touch automatic inflation, 2-key user interface for easy operation, Low battery indicator, Large LCD display, Power saving system, Irregular heartbeat indication, hard disk to store measurements, and a universal cuff. The price of the blood pressure monitor varies with different set of features. Generally, the price range from USD 30 to USD 150. Interestingly, they come in different weights ranging from 5 ounces to 30 ounces. Some of the exclusive product comes with optional feature of Bluetooth, compatibility with mobile app, backlight, and easy wrap. Competitors in this market work on very thin margin due to the increase in the number of players. The good part is the growing demand of the product in the market, which makes it more lucrative for investors to invest.
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