Business Intelligence consists of applications, tools, and data, which are used by enterprises to support the collection, data analysis, and presentation. In other words, it assists enterprises to analyze and summarize a large amount of existing data into useful information. BI technologies also provide the past, current and predictive views of business operations. It includes functions like data mining, analytics, reporting, predictive analysis i.e. it analyzes the past and current facts to predict the future. Mobile BI is the application or web page that widens desktop business intelligence applications so they can be used on mobiles also.

The benefits of the Mobile BI is that it allows accessing real-time information, which is beneficial for the business. As mobile BI allows accessing real-time information, it increases the flexibility and adaptability and the ability to work skillfully. It also increases the speed to act on market opportunities. Mobile BI not only allows the real-time information from anywhere but it also provides better interactivity so that one can manipulate, analyze or retrieve information from anywhere and at any time. Mobile BI leads business to healthy competition, and increase the productivity. Despite all these benefits mobile BI also has some major drawbacks like security and using BI applications is highly complicated.

The segmentation of mobile BI is based upon type, service, business function, application, organization size, industry vertical, and geography.

The key players include IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, Tableau Software, Information Builders, TIBCO Software, Qlik Technologies, MicroStrategyandYellowfin International Pvt Ltd.

MOBILE BI MARKET SEGMENTATION
The market is segmented on the basis of type, service, business function, application, organizational size, industry vertical and Geography.

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Market by type
Software
Services
Market by service
Managed services
Professional services
Consulting services
Deployment and Integration.
Support and Maintenance
Market by business function
Marketing
Sales
Operations
IT
Finance
Human Resource
Market by application
Fraud and security management
Sales and marketing management
Customer and engagement analysis
Supply chain management and procurement
Predictive asset maintenance
Risk and Compliance Management
Operations and management
Others
Market by organizational size
Small and medium-sized enterprises
Large enterprises
Market by industry vertical
Banking, financial, services and insurance
Telecommunications and IT
Retail and e-Commerce
Healthcare and life sciences
Manufacturing
Government
Energy and utilities
Media and entertainment
Transportations and logistics
Others
Market by Geography
North America
US
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
Rest of APAC
KEY MARKET PLAYER

IBM Corporation
Microsoft Corporation
SAP SE
Oracle Corporation
Tableau Software
Information Builders
TIBCO Software
Yellowfin International Pvt Ltd
Qlik Technologies
MicroStrategy

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