Market Research Future published a half cooked research report on global Matcha tea market which is estimated to grow more than 5.5% after 2022.
Matcha tea specially grown and processed green tea which is finely ground powdered and packed. Matcha tea is rich in vitamin C, chromium, selenium, magnesium and zinc which supports in cholesterol lowering and blood sugar control in turn helping in weight loss. Matcha tea has more antioxidants compared to other tea which is why it is preferred by health cognizant consumers.
With the growing healthy lifestyle awareness & their increasing interest in healthy diet, matcha tea is enjoyed as substitute to tea and coffee. Also, with the growth of healthy beverages market and advancement in food technology coupled with the innovation and introduction of organic matcha tea has boosted the sales of matcha teas. Globally, matcha tea market is growing at the rate of 5.5% during 2016 to 2022.
With the growing consumer awareness & their increasing interest in organic food products, the demand for organic matcha tea will drive the market growth from 2016 to 2021. Also, with the growth of food advancement in food technology and packaging technology combined with the innovation and introduction of new flavored matcha teas has boosted the sales of matcha teas. With growing incidence of diseases and increasing consumer health awareness and their consciousness about how they look are the various trends which has led to the adoption of the matcha tea as healthy beverage. These factors will play a key role in the growth of Matcha tea market at the CAGR of 5.5% during 2016-2022.
Global Matcha tea market is highly concentrated in APAC. APAC has huge potential for matcha tea, as there is rise in disposal income, increased in demand for healthy substitute to match tea. Matcha tea manufacturers are focusing on expanding their product line by providing various flavors and creative packaging and various other products such personal care, infused match tea food products and others.
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The global Matcha tea market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). The market is projected to grow at a steady pace in the review period. Asia-pacific is fastest growing region in the matcha tea market and high growth in emerging economies such as China, India, Japan, Australia, and the Latin American countries, offers ample opportunities for expansion to major players. The high consumption of tea in growing economies of Asia-Pacific and Latin America and growing demand for on-the-go matcha tea infused food products especially in China and India will be the crucial factor underlining the market growth.
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